Famous hip hop producer and recently appointed Lotus VP of Creative Design & Global Marketing, Swizz Beatz, is wasting no time producing exotic variations of Lotus automobiles. His first project, a shinny cherry red chrome Lotus, was displayed at New York City’s IAC venue.
This is a ground-breaking, amazing moment. I tell everyone, sky’s not the limit, it’s just a view. This is just the beginning of things going to the next level. I think it’s time for change from art to design… It’s time to push the envelope and travel and make great partnerships.
So far so good Swizz.
Swizz speaks on designing for Lotus
Interview with Fox Business